The internet of today was somewhat different compared to how it was a few years ago. At that time, companies were not engaging with customers directly and were selling their products and services to a passive audience base. The mass was unable to express the voice powerfully and communication landscape was very top-down.
In just 3-4 years, the situation has radically changed and websites are no longer the static brochures for customers. User-friendly contents have turned out to be the must-haves for business owners and regular interactions with the mass through social media channels have become the key to business success. Therefore, a positive online reputation is all that you want to go ahead of your competition. When deciding on where to buy, a growing number of customers use the internet to help them in decision making.
Organizations with poor and negative reviews in the World Wide Web greatly impacts the sales and traffic to websites as finding new customers become the tedious ever job. This is where online reputation management services have taken the momentum to ensure organizationsâ€™ reputation stay positive.
Like it or not, at a point or another youâ€™ll probably have to deal with a negative customer comment thatâ€™s been published online. Reports say 95% of customers donâ€™t do business with a brand having negative reviews online. Thus, you canâ€™t underestimate the importance of online reputation management.
So, what is Online Reputation Management Means Exactly?
Online reputation management is the set of techniques and proven strategies that business owners put in place for the success of an online business. ORM or online reputation management strategy also includes monitoring and resolving negative reviews and feedback in the best manner possible while making sure that false or malicious ones are taken care as soon as possible.
The online reputation management strategy usually includes a deep audit of businessâ€™ online reputation and putting in place the necessary measures to help control the customer sentiment towards the brand as much as possible. You can start your audit by analyzing the reviews and ratings of the business across major search engines, social media channels, and online directories.
Why Do Businesses Seek Effective Online Reputation Management Guide?
Besides the fact that ORM is an ongoing and ever-evolving process, hereâ€™s why businesses seek effective online reputation management guide to accomplish success in the long run. Check the factors below:
Search Has Become Mobile-Friendly
With 48% of buyers using Smartphones to perform searches, mobile has become the dominant platform for searches. 69% of consumers worldwide use mobile devices to research products before they shop. 78% of mobile searches for local businesses result in a purchase which is higher than any other kind of device.
The above analysis briefly explains that consumers are using Smartphones like never before to discover/research businesses and products, and most of the customers are doing so with the intent to purchase. This shift toward an increasingly mobile-first world means that it has never been easier for customers to review your business, just as it has never been easier for potential customers to view them. This implies that you should put every measure possible in track to manage your online reputation with ease.
Improved ORM Is Directly Proportional to Increase in Sales/Revenue
As mentioned above, customers tend to turn to the internet for solutions and products. With the rise in the number of Smartphones and smart devices, users have instant access to your business information and reviews. If this is the case, users also expect businesses to be just as active in responding to their queries and reviews. 55% of the total customers expect brands should respond to their queries and reviews.
If you donâ€™t have a good online reputation management strategy in place, you might miss out on the chance to interact with these customers and convert them into repeat customers.
Good ORM Brings Increased Brand Image/Credibility
Not to mention again that ratings and reviews are key factors to watch out when it comes to developing trust amongst existing and potential customers. However, consumer behavior has shown that even a single negative review can deter a potential customer from turning to your business.
A good ORM, in that case, can help resolve the complaints of unsatisfied customers in the quickest way possible and aid in effective damage control. This, in turn, will uplift your brand image, since potential customers will know that you care about their experience with your business.
Aids You in Getting Better Recruits
Online reputation management services help any brand attract better talent, and the logic behind this is simple. Job seekers search more for organizations that have a good reputation. In a competitive landscape, this gives you the advantage of having more options when it comes to hiring employees, thus allowing you to choose the better fit for your business.
These are the four main reasons why businesses seek an effective online reputation management guide to generate scalable ORM strategy in place.Â
How to Improve Online Reputation of Your E-Business?
Make Sure Your Business Is Easy-to-Find for Users
Before improving your online businessâ€™ reputation, you need to make sure that your business can be found anywhere your customers might search for it. This entails getting it listed on all the major review and social media sites such as Google, Yelp, Trip Advisor, Facebook, Yellow Pages, etc.
You can even automate this process by using an online listings management tool. Remember, people canâ€™t leave your business glowing reviews if they canâ€™t find it online.
Work on Local SEO for Your Businesses
Search engines like Google, Bing, and Yahoo are still the most popular way for customers to discover businesses. This means that you also need to work on your businessâ€™ local SEO to rank better and be found by users on organic local search results.
Respond to Reviews
Responding to the online reviews that you get shows people that you are invested in their experience and interaction with your business. Furthermore, responding to positive reviews, even if itâ€™s just a thank you can help develop a rapport with your customers which can easily translate into a mutually beneficial relationship.
On the other hand, responding to negative reviews is just as important, as it can help diffuse any dissatisfaction from the customerâ€™s viewpoint, and help convince them to give your business another try.Â Â
Top-5 Benefits of Online Reputation Management
- Builds Higher Trust Factor
- Increases Profit Margins
- Help Find Better Talent
- Makes Sure Your Business Get Less Risk
- Enables Gentler Treatment
Besides these, you can also improve your brand reputation by setting up rewards and loyalty programs for your customers and actively engaging with them on social media. Above all, make sure that you prioritize customer experience, as it is one of the most influential factors when it comes to your businessâ€™ online reputation management or otherwise.
Managing your businessâ€™ online reputation can sometimes be a tough and time-consuming task if you are considering to do-it-yourself. However, itâ€™s essential. At Pabitra Infotech, we recommend you to hire the best online reputation management agency in Bhubaneswar to do it effectively and without wasting your valuable time which can be spent on focusing other crucial things of doing business.
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