It seems that SEO or Search Engine Optimization is still an afterthought for a lot of people. This is quite surprising as companies simply ignore the crucial factor of online presence in todayâ€™s competitive market and believe luxury most businesses can only afford to do this. While search engine optimization (SEO) is one of the most difficult things for business owners to understand, you canâ€™t ignore the fact that roughly 93% of online experiences start with a search engine.
Keeping that in mind, itâ€™s obvious why being among one of the top results in the search engines a would-be client sees as crucial when searching for a business in your niche. And thatâ€™s why your particular brand must be constantly supervised on the web. But how does all of this affect your brand? Simply put, it helps you build trust as research says almost 70% of people donâ€™t trust brands that are not featured in the 1st page of Google Search Results.
SEO Gives Amplified Brand Recollection
One of the most imperative and the least talked about reasons an organization should be interested in SEO is brand recollection. This means that whenever a user (customer) needs products in your niche, it is significant that he/she thinks of your brand early. But can your Google ranking affect how customers remember you? In short â€“ absolutely! There is a direct connection between the probabilities that your product and services or brand will be better recalled by the customer the better you rank.
The study carried out on the matter suggests that having your link clicked frequently increases your chance to have your brand recalled considerably. Around 40% of links clicked on search engines were recalled by the users while more than 90% those not clicked were quickly forgotten. This analysis is evident that the higher your rankings are on the search engine results page, the more likely you are to be remembered by your targeted customers.
SEO Ensures Bigger Brand Control
According to MOZâ€™s study report, the second and third largest overall search ranking factors directly include the name of your business, address and contact number (NAP) â€“ representing 18.8% and 16% of the total overall search ranking. So by overseeing the places you have your NAP citations to help place your company in the rankings. And by doing this, you will not only have way more control over how your brand name appears in Googleâ€™s search rankings but also you will be in a position to respond to and manage any negative reviews and criticisms.
How Important Offline Branding Is for Businesses?
We spent a majority of time talking about online marketing strategies; however, you have to keep in mind that people will come into your online store after they see your brand online. Almost 80% of local-mobile search results in an offline purchase. Of course, all of this depends on the results you are looking for and how it fits your overall branding strategy. Nevertheless, the blending of SEO and online marketing is essential for your success and combining promotional items and other types of merchandise with an effective SEO strategy will help you maximize your brand exposure.
There is no question that search engines, especially Google that holds more than 75% of search engine market share are powerful tools. And depending on how your company is listed in the search engine results, they can make or break your online business. Just remember â€“ yesterdayâ€™s SEO strategies may not work today, so if you want to take full advantage of online branding you have to stay updated with the latest SEO trends.
Benefits of Right SEO Practice
There are several ways a rightly done SEO practice can benefit your website and affect its ranking in search engines. The most vital SEO benefits for online businesses are:
- Improved usability and user experience for visitors
- Ensure user-friendliness to engage more customers for a long time
- Ensure result-oriented strategies are implemented for better ROI
- Engage value-added services related to content, theme and optimization plans
- SEO is affordable so that every business can leverage benefits on the budget
To Get Most Out of Your Website; Go for a Good & Dependable SEO Company
To start with the perfect speed in the online world, and boost up your website, you need a dependable SEO company. Though there are plenty of SEO companies that provide effective services, choosing the best and most reliable is very important.
As an experienced and expert SEO company in Bhubaneswar, Pabitra Infotech can give you standard guidance implement tricky strategies and offer effective yet economical plans to help you establish a stable website.
Whether you are a newly launched business or an existing small business or a big company, or willing to capture the market and have an upper edge on others in the online market; itâ€™s time to speed up your website by taking help of the best SEO services provider.
Contact Pabitra Infotech without giving a second thought to speed up your website and do SEO practice the best way possible to take your business to great heights.