Pabitra Infotech: You Desire; We Deliver



Advanced Digital Marketing Course in Bhubaneswar

The essence of digital marketing is quite understood by the intellects of the modern times. Thus the career scope in the domain is quite high. Keeping this in mind, Pabitra Infotech offers advance digital marketing course to enable young chicks shape their future. Our course comes handy in both ways – One can become an entrepreneur or one can choose to be part of a reputable firm for instant income.

To educate the students on the ranking factors of the major search engines like Google, Yahoo and Bing is our top most priority. In addition to training, we offer internship facility on live projects which is exclusively meant for making our students ready to challenge with others in the ever growing IT industry.

Digital Marketing Syllabus

  • What is digital marketing
  • Its purpose & benefits
  • Required skills to learn digital marketing
  • Basic terminologies
  • HTML Tags
  • Website tags setup
  • Google analytics setup
  • Robots txt file setup
  • Use of canonicalization
  • Redirections
  • Error page customization
  • Keyword research with Google AdWords
  • Keyword rank checks
  • What is Pay-per-Click (PPC)
  • Pros & cons of PPC
  • What is display ad
  • What is display network
  • Text ads vs Image ads
  • Tricks to build effective images
  • Knowledge on leading social media sites
  • Posting techniques
  • Skills to make a post viral
  • Benefits of SMO
  • What is SMM
  • Why & when it becomes necessary
  • Techniques to post paid ads
  • Tricks to target particular groups
  • View analytics
  • How to collect emails
  • How to design mail templates
  • How to build subscribers list
  • How to start email marketing campaigns
  • What is affiliate marketing
  • Its benefits
  • How to start
  • Tricks to campaign
  • Basic knowledge in HTML
  • Basic knowledge in CSS
  • Basic knowledge in Photoshop
  • A simple web page creation
  • Knowledge on freelancing sites
  • Tips to bid for projects

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CERTIFICATION

Getting Google certified from any part of digital marketing domain is a big advantage for students. Considering this, Pabitra Infotech guides students how to become Certified successfully. The new skill in the CV will positively work out in your favor.

INTERNSHIP

The Internship program geared by Pabitra Infotech will simplify the career options of the trainees. We are passionate to make comfortable our pupils by working them in industrial suit atmosphere. The students can highlight their internship programs and certifications if any in their CV to get special attention from HRs.